Archetypes

Submerged in the study of the feminine typology and the different stages through which a woman goes, we arrive at the true knowledge of pleasure, which is really to understand oneself and know where one is standing in order to face adversities and fully enjoy life.

For SS20, we created 4 personas that represent 4 stages in life through which a woman goes through. These are the LIACOHEN archetypes:

LIV / SPRING – MORNING

A serene woman who is pure and innocent. Fascinated by life with a young soul and a vigorous desire to live.

FREYA / SUMMER – DAY

An alluring woman who exudes motherly love and who is ardent in her yearnings. With charisma and faith, she conquers her life.

GALA / AUTUMN – AFTERNOON

A woman who is open to her sensuality and enjoys life with gratitude. She is astonished by the romantic with bravery, always energetic and full of love for herself.

SANNA / WINTER – EVENING

A woman who is beholden for life. Nostalgic and full of wisdom. A philosophical woman who is rested, self-confident, and free.